If it weren’t a true story, you would have thought that a marketing person with a hand in the world of new media had made it up. Recently, a CalCPA member saw a “tweet” about ProtectPlus, and, wanting to know more, she followed a link to a ProtectPlus blog that gave some background on Group Insurance Trust health plans. She was intrigued enough to follow a link from the blog to the CPA ProtectPlus website (www.cpaprotectplus.com) and found herself thinking that there might be an opportunity to improve her firm’s health plans and reduce premiums. She wasn’t sure, however, if her firm met eligibility requirements, but seeing the linked phrase, “Ask our Sales Manager,” she clicked through, filled out the contact information, and typed in her question.

You’ve already guessed the ending, but the point of the story is to let CalCPA members know—whether or not they are ProtectPlus subscribers—that the Trust has a growing social media presence offering valuable health, medical, and insurance information that you can access at your computer or on your smart phone. At the bottom of the home page on the website, you will find a series of icons with links to our blog (http://cpaprotectplus.com/blog/), Twitter account (www.twitter.com/cpaprotectplus) and Facebook site (www.facebook.com/cpaprotectplus).

ProtectPlus has also created its own popular widget, the Daily Dose, which you can download from the home page. This useful desktop tool delivers top news items that refresh daily, including late-breaking news about health and medicine, stocks, sports, business and finance.