Overcoming the LTD Denial Habit
Posted Nov.07, 2011 in Lincoln Financial, LTD
by Doug Hessel
Most Americans are financially unprepared to endure a health problem that renders them incapable of working. Strangely, surveys on the subject show they actually know they are unprepared. Evidently there is a denial habit at work here intertwined with concerns about the cost of long-term disability (LTD) insurance.
It’s important to keep in mind when approaching the topic that while the probability of becoming disabled is small, the potential loss is extremely large. Self-insurance is not a reasonable option, and yet, most people don’t act in their own interests, or, equally problematic, when they do, they overreact. A 2005 study published by the National Bureau of Economic Research reports that when the typical consumer does confront the potential implications of a disabling condition, he or she is often willing to pay a premium that far exceeds the actual risk. If you share these denial and overreaction habits, here are some helpful facts and options to consider.
The good news for CPAs is that a fairly easy fix can be found close at hand. Relatively inexpensive individual and group LTD policies are available to CPAs and firms that can go a long way toward relieving the financial burden of not being able to earn a living due to a disabling condition. (continue reading…)

As a solo practitioner, you’re in great company. When it comes to healthcare, being a solo practitioner doesn’t mean going it alone.
